Webcraft Studios

Here it is, the evening before Halloween. It’s warm here in Colorado. It won’t be warm much longer. The Digital Theatrics experimental campaign is complete. The campaign generated lots of educational experiences. The process did not prove nor disprove the viability of Digital Theatrics as a marketing service, but I found the results to lean [...]

Ideas are funny things. A single good idea can change your entire life. In fact, a good idea can change the lives of many, sometimes millions. I’ve always been stunned by the notion that we, as a culture, decided to create an institution that allows a single individual to “own” an idea. I must admit [...]