Here it is, the evening before Halloween. It’s warm here in Colorado. It won’t be warm much longer. The Digital Theatrics experimental campaign is complete. The campaign generated lots of educational experiences. The process did not prove nor disprove the viability of Digital Theatrics as a marketing service, but I found the results to lean towards favorability. I will be producing a case study blog post soon.

Webcraft currently has no projects, no clients, and no money in the bank. Aside from the knowledge and raw data from the experiment, Webcraft is in nearly the same situation as it was back in April. I must admit, however, that I was on more financially stable ground then than I am now.

I’m currently exploring a variety of options. Some of them are directions to take Webcraft. Other options mean leaving Webcraft behind. Writing this blog, my weight falls towards keeping Webcraft rolling. That said, I’ve created a list of potential Webcraft services. It goes a little something like this:

Marketing & Virtual PR

  • Digital Theatrics
  • Community Management
  • Blog Management

Web Project Pre Production

  • Competitive & Trend Analysis
  • Concept Refinement
  • User Experience Design
  • Design Documents and Diagrams
  • Technology Choices
  • Resource Mapping & Scheduling

Project Management

  • Budgeting
  • Contractor Relations
  • Schedule Management
  • Progress Reporting
  • Consultation


  • Virtual Community Planning, Development, and Management
  • Web Application Development
  • User Experience
  • Information Technology (software, hardware, service providers, etc.)
  • Virtual PR Practices (email, blog, & tweet methodologies)
  • Product Evaluation (did your web contract deliver quality?)
  • Contractor Recommendation or Evaluation (design, code, host, seo, etc.)
  • Intellectual Sustainability Practices

Should I stick around, I expect this list to change drastically. Either way, I will definitely share the data I gained from the last campaign. I have to share the knowledge!

One Response to “Status Report: First Go/No-Go Decision”

  1. [...] will be a social media company. Well, it will be if I can sustain it. As I mentioned in a recent status report, Webcraft had no money. The client I contracted the Digital Theatrics project with has yet to pay [...]

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