I’ve been talking about Digital Theatrics for some time now. For some reason, it’s taken a while for the term “Social Media” to click for me. By “click”, I realised that social media is the stage on which Digital Theatrics is performed.
I’ve noticed more and more social media companies advertising their services. There are books coming out on social media marketing. By the time anything hits print, it’s definitely mainstream.
So, Digital Theatrics is a form of social media marketing. It would be a sibling to an ARG but a very distant cousin to Astroturfing.
I think it’s safe to say that Webcraft will be a social media company. Well, it will be if I can sustain it. As I mentioned in a recent status report, Webcraft had no money. The client I contracted the Digital Theatrics project with has yet to pay their invoices. There is a story to this which I fully intend to share. I am hoping that if I wait a bit longer, there will be a happy ending.
I also still need to produce the case study from the project itself and publish it. I don’t expect to have this online until some time in January. Meanwhile, I hope you can appreciate the photo of my old dog, Coder, attached to this post. Random, but cute, no?
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