The Company category archive

The Frost Thaws

February 2nd, 2011 | The Company | No comments

It’s the second month of 2011 and the Webcraft Studios frost is beginning to thaw. As projects ramp up and a new game plan comes together, it’s going to be time for some spring cleaning. Luckily, spring itself is still a few months away. If you have a project that needs some loves and attention, [...]

Status Report: Frozen, But Not Dead

May 14th, 2009 | The Company | No comments

In a little more than 3 months since my last blog post, little to nothing has changed. I’m currently still seeking payment on overdue invoices from the company that bought out my last client. My legal council is very confident that it’s merely a matter of time and stepping through process. The debt is clear [...]

Status Report: Webcraft Is On Ice

February 1st, 2009 | The Company | No comments

In a nutshell, Webcraft Studios is on ice – as in long term storage. My big 2008 client reported that my social media marketing campaign yielded better results for less money than another similar project running for another of their products. The other campaign was an ARG while my campaign was Digital Theatrics. Near the [...]

Status Report: Closing Out The Year

December 15th, 2008 | The Company | No comments

It’s that time of year somewhere between Thanksgiving and Christmas. Work is slow and it’s cold – really cold – here in Colorado. I’ve nearly wrapped up the only outstanding work and all that’s left in the queue are the endless internal projects. I’ve been spending the “down” time doing all the things I failed [...]

Today’s Site Alternations

December 6th, 2008 | The Company | 3 comments

I just finished making a lot of structural changes to WebcraftStudios.com. Previously, WordPress was installed under the /blog directory and the rest of the site was static. I moved WordPress to the root of the site and set everything up so I can use WordPress as a CMS for all of the static pages on [...]

Status Report: First Go/No-Go Decision

October 30th, 2008 | The Company | 1 comment

Here it is, the evening before Halloween. It’s warm here in Colorado. It won’t be warm much longer. The Digital Theatrics experimental campaign is complete. The campaign generated lots of educational experiences. The process did not prove nor disprove the viability of Digital Theatrics as a marketing service, but I found the results to lean [...]